There\'s still one advantage that brick and mortar stores have over online retailers. When you check out, you get a printed receipt. Instead of being in your hand, your receipt is floating around the Internet. It is important to print the receipts out and, as many online retailers recommend, keep them in your personal files. This is where generic ink proves its value. Because the quality is equal to brand ink, you do not have to worry about smearing or smudging of important information and, thanks to the low price, you do not have to worry about how much printer ink it is consuming.